The shared family to-do list that lives inside WhatsApp
Text or voice message. AI understands, categorizes and organizes. The whole family sees the list. No app to install.
Try free on WhatsAppWhy families need a shared to-do list
Family life is a constant stream of things to remember. Groceries to buy, school permission slips to sign, dentist appointments to book, birthday presents to find, the plumber to call, the car inspection that's overdue. Multiply that by two parents and a couple of kids, and you have dozens of tasks floating around in scattered WhatsApp messages, sticky notes on the fridge, and mental lists that no one else can see.
The result? The mental load falls disproportionately on one person — usually the one who defaults to tracking everything. That person becomes the household project manager, fielding "did you remember to..." messages all day long. The rest of the family isn't lazy; they just don't have visibility into what needs doing.
Traditional to-do apps don't solve this. Tools like Todoist, Any.do and Microsoft To Do require everyone to create an account, learn a new interface, and actually open it regularly. In practice, one partner downloads it, sets it up meticulously, and the other opens it once and never again.
What families actually need is something that meets them where they already are — in WhatsApp. Something as easy as firing off a voice message saying "we need milk, eggs and bread, and don't forget Emma's swimming bag tomorrow." Something that turns that messy stream into a clean, organized, shared list that everyone can see. That's exactly what Mato does.
How Mato works for families
Send a message
Text, voice note, or photo to Mato on WhatsApp. Say "buy milk, pick up kids at 4, call dentist" — Mato understands natural language and sorts everything into categories.
The whole family contributes
Share a family code. Every member adds tasks from their own WhatsApp. Groceries, school stuff, appointments — everything feeds into one shared list.
Check off and move on
Open the shared web view on any device. Tap to complete. Completed items fade but stay 15 days — perfect for recurring tasks you want to quickly re-add.
To see how items get added step by step from WhatsApp: the WhatsApp shopping list.
Mato.do vs other family to-do list apps
| mato.do | Any.do | Cozi | Todoist | Family Daily | |
|---|---|---|---|---|---|
| No app to install | ✓ (WhatsApp) | Account needed (app or web) | Shared account (app or web) | Account needed (app or web) | Not documented |
| Voice notes | ✓ | In the app, not on WhatsApp | Not documented | Voice add (limited on free) | Not documented |
| AI categorization | ✓ | Auto aisle sorting (groceries) | Not documented | Not documented | Not documented |
| Family sharing | ✓ | Family plan, up to 4 | ✓ (up to 12) | ✓ (5 per project) | ✓ |
| Grocery list | ✓ | ✓ (shared on Family plan) | ✓ | Not documented | ✓ |
| Calendar | ✗ | ✓ | ✓ | Not documented | ✓ |
| Family price | €1.50/mo | $9.99/mo ($8.33 billed yearly) | $39/yr (Gold) | €5/user/mo, billed yearly | €2.99/mo or €17.99/yr |
Prices and features checked on 25 September 2026 on vendors' official sites and App Store and Google Play listings. Not documented: no official source found.
What makes Mato different
WhatsApp-native, not an add-on. Every family member already has WhatsApp. There's no new app to download, no account needed to add and view items, no interface to learn. Adding a task is as natural as sending a message — because that's exactly what it is. That means even the most tech-resistant family member will actually use it.
AI that actually helps. Send a voice note with five things mixed together — "we need to buy shampoo and toothpaste, also remind me to call the school about the field trip, oh and Emma's ballet is at 5 on Thursday." Mato separates each task, assigns the right category, detects dates and urgency, and adds everything to your list in seconds. No manual sorting, no typing into tiny input fields.
Photo import. Snap a school notice with three different deadlines. Photograph the paper grocery list stuck to the fridge. Take a picture of a concert poster you walked past. Mato's AI reads the image and extracts the action items automatically. Your phone camera becomes a task scanner.
Privacy-first. Your task text is encrypted at rest using AES-128-GCM with a key specific to your family, so the database never stores your lists in plain text. All data is hosted in the European Union and the service is fully GDPR compliant. No ads, no data resale. We measure site traffic with Google Analytics.
Affordable. A solo plan is free forever — no time limit, no trial expiration. The family plan for up to 4 members costs €1.50 per month or €10 per year. Mato is built to be accessible to every household.